Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
The Work.
The insights, the ideas and the executions of it all.
Smart Shopper
Pick n Pay
Collectabok
Pick n Pay
Style Delivered
Pick n Pay Clothing
OOO OOH
Pineapple
Wild Claims
Pineapple
Good Things Happen
Yoco
Homegrown Lexicon
Exclusive Books
Fit For Life
Virgin Active
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Is'khathi sok'hlaba
Nandos
Makoti Hacks
Nandos
Hypnosis Radio
Pineapple
10% Millionaire
Standard Bank
AWARDS
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OOO OOH
Silver Loerie 2025
Comedic Impact
Pineapple
Wild Claims Radio
Ad of the Month
1st Radio August '25
Pineapple
EDUCATION
Durban Girls High School
Rhodes University
B. Journalism &
Art History/Visual Culture
Rhodes University
B. Journalism Hons.