Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Style That Delivers
Insight:
Shopping online allows you to get an
item that not only looks good,
but is conveniently brought to you from the comfort of your own home.
Idea:
Style that Delivers
My Role: Copy & Ideation
Art Director: Gina Rodrigues & Mpho Moshikaro
Creative Director: Kelly Brazier