Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Smart Shopper
Shorts
Pick n Pay has been a leading rewards partner for 15 years, the OG of rewards with a unique value proposition: They offer both points and savings. But they've kind of fallen behind the curve so to give their rewards program new life we introduced personas that represented the different kind of Smart Shoppers.
The Deal Hustler
They’re allergic to paying full price and hunt down those yellow price tags and they use their points to treat themselves on the things they love.
The Personalised Pro
They activate and use personalised vouchers every month – the deals in the app are chosen just for them.
The asap! All Star
A big earner and frequent asap! shopper who regularly earns and burns points directly on the app – and has saved significantly as a result.