Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Wild
Claims
Insight:
When people don't have a legitimate claim to make, they make up all kinds of wild stories to have their claim go through.
Idea:
Wild Claims
Copy & Ideation: Myself & Mahlako Mojapelo
Group Creative Director: Gareth O'Callagan