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Woman who writes stuff for a living.

Sometimes good, sometimes bad, but never unamusing.

There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?

I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.

Collectabok

My role: Copy & Ideation

ECD: Coenie Grebe

IN PRODUCTION

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