Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Isikhathi sok’hlaba
We were tasked to create a vaccination campaign for Nando's to position the brand as pro-vaccination. Myself, and Lauratus Tefu acted as co-writers to come up with the line and concept "Isikhathi sok’hlaba".
Insight:
Rituals are an important part of our daily lives as Africans. We perform rituals that require us to make sacrifices to honour our ancestors, AKA ukuhlaba. Uk’hlaba also doubles up as a Nguni word for injection. The ritual itself is referred to as umsebenzi (Job/work that needs to be done).
Idea: (The ritual)
We want to normalise the vaccine as some type of a ritual that shouldn’t be shunned upon. By showing Mzansi that in order for things to go well for us, we need to perform this ritual – “Put in the work to get the results we want together.
Radio
Iphupho
Sipho is dreaming and gets visited by his ancestors AKA The undergrounds - Abaphansi. They have an important message to communicate to him.
The Consultation
Sbu visits a spiritual doctor for a consultation. He is looking for a solution to get his life back on track. He wants to feel free and himself again.
Maryam's House
Abdool and Maryam have been together for years. They may know each other like the back of their hands, but sometimes there's still room for a little surprise, especially when it comes to their parenting styles.
Shots Bru
This script is all about tone and delivery. Two boets are having chats about their plans for the weekend but what's a weekend without shots bru?
Social
.jpg)
.jpg)
.jpg)