Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Hypnosis
Radio
Pineapple wanted to be top of mind so we made that happen... literally. These stings acted as always on content to keep Pineapple on consumers minds even when they don't need insurance.
My Role: Copy & Ideation
Copy: Myself and Mahlako Mojapelo
Creative Director: Gareth O'Callagan