Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Makoti Hacks For Everyone
For festive 2022 Nando's wanted something that felt authentically South African and highlighted how their special brings ease and convience to the consumer.
Insight:
Coming into the silly season, the work only increases for women, in particular. Travelling back home to family or family-in-law comes with a whole heap of hard work.
Idea:
With the Nando's full chicken and 2 sharing sides for only R199, everyone has a trick and a treat in their back pocket this festive season.
Sonke Siyavuma!
We flipped an iconic South African wedding anthem and turned it into a cheer for all those enjoying the benefits of Makoti's latest hack.
Chip Chop Hacks
Festive is a time when the tea is always pipping hot, but so are the reality checks.