Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Good Things Happen With Yoco Counter
The Brief:
Introduce Yoco’s integrated digital commerce solution in a stand out way that drives reappraisal of Yoco from “little blue card machine” to “integrated digital commerce solution” amongst small business owners.
Idea:
Bad Things Happen When Business Doesn't Run Smoothly
My Role: Copy and Concept
ECD: Coenie Grebe
Group CD: Gareth O'Callagan
Zaheera's Nightmare
We start to break down the idea of "Bad things happen when business doesn't run smoothly" with radio that puts is in situ.
Lungi's Steaming Hot Predicament
We go further into possible scenarios where YOCO Counter would allow business to run smoothly.
The Hard Sell
We created short 15" stings where we do the hard work and articulate the benefits of Yoco's Counter