Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Standard Bank Sum(1) Account Youth 10pM Radio
As part of the 10pM movement, Standard Bank wanted to create something for the kids... the actual kids [age 5-12]. So I came up with the idea to create an animated series using nursery rhyme-esque audio to share what it means to be a 10pM'er.