Woman who writes stuff for a living.
Sometimes good, sometimes bad, but never unamusing.
There are two voices in my head, one that believes that every human emotion can be described in a meme, and the other one that believes that emotions are the most vivacious in written form. This is how I go about every brief, asking myself this: if it were a meme, how would it look? If it were words, how would they make you feel?
I'm inspired by nostalgia for a fun time, when ads brought families together, made communities feel seen and brought the world to a halt with humour.
Journey Men
Not every idea gets made - some are just along for the journey, but they deserve to see the world, and the world deserves to see them.
Nandos OOH Phoenix Looting and violence.
When a restaurant puts chairs on top of the tables, it signifies that they've reached the end of day and thave closed shop. Our idea was to create Guerrilla marketing billboards that showcase that Nandos will be "closing shop" for clean-up inlight of the recent protests and violence.
Line: Closed for clean-up.
Subheading: Kodwa umbuso uzobuya.
[But the Kingdom will come back]
Nandos OOH Phoenix Looting and violence.
Due to the looting, many Nando's franchises in Durban had shut down temporarily. We used the restaurant icon of a plate, fork and knife and reimagine it with a plate, pitchfork and shovel. Our intention was to show that we can’t bring food to the table, as our priority is restoration.
Headline: We've got a lot on our plates.
Subheading: Kodwa konke kuzohlangana mas'hlangana [But things will come together if we come together]